The Project
The Task? Come up with a product and create ads and a campaign for it. My partner Natasha Mintz and I decided to create a fun old-school game board to get young adults off their phones and back in the game.
The Product
Apocalypse How?! Is a board game that meets the satire and humor of games like Cards Against Humanity that lets you choose how the world ends. Each pack of cards will give a new game to the same board. Not just a game of chance, sabotage and teamwork are also part of the game. Can you survive?
The Creative Pieces
We created two commercials for television/radio concepts for both traditional and streaming, and two OOH/Digital ads to generate mystery and intrigue around Apocalypse How?!
