P r i v a t e B a r
RAISING THE BAR
The Project
In this mock campaign we were asked create a marketing strategy for a product of our choice. So my teammates and I chose men’s genital soap. Yup. Genital soap... for men. We researched the market, buyer habits, and the competition to develop a target market, and advertising campaign. Check out the results.
Make it stand out.
Our research led us to target young working, and active professionals by partnering with gyms, dating apps, and adult websites. By opting for an upbeat and playful voice for the brand, Private Bar could push the envelope on ads without crossing the line.
Ad Concepts
With a strategy of having a sex-positive and health goal, we created various ads on sex-positive platforms.
