5Hour Energy
The Brief
For this assignment, I created an advertising campaign for 5hour Energy that made men and women ages 30-60 aware of their product and its benefits. Using Photoshop, I created six creative pieces to use across various social media platforms and OOH billboards.
Meet Dash
5-Hour Energy needed something to separate them from the pack went beyond the talking points in the brief in an ever-competitive market. I created a persona named Dash. Like Flo from Progressive and Mayhem from Allstate, Dash adds ridiculous humor and likability to the brand while giving brand recognition and purchasing a boost. Dash, like his namesake, is always rushing to save the day with a bottle of 5-hour to those in need.
The Creative Process
IIn the presentation, I walk through Dash’s creation and vision and the techniques used to create the ads.